Alternative Fashion · Cute

What Does a Kawaii Ambassador Do?

Originally posted on my old blog, Jfashionandtech
Misako Aoki, a Kawaii Ambassador from Japan and model. Image via nikkeivoice.ca.
Misako Aoki, a Kawaii Ambassador from Japan and model. Image via nikkeivoice.ca.

What exactly is a ‘Kawaii Ambassador?’

Kawaii (かわいい) means ‘cute’ in Japanese.  Kawaii Ambassadors are appointed by the Japanese government and spread culture through cuteness. Kawaii Ambassadors mingle cuteness and culture into one. By doing so, the Ambassadors help people outside of Japan become interested in the country

The   ‘Kawaii Ambassador’ position began in 2009 through Japan’s Ministry of Foreign Affairs.  Japan made a shift, from mainly promoting traditional Japanese culture to  Pop Culture and of course, fashion as well. Misako Aoki was one of the first Kawaii Ambassadors.

Singer Kyary Pamyu Pamyu was appointed as an ambassador in 2013. Image via tokyofashion.com
Singer Kyary Pamyu Pamyu was appointed as an ambassador in 2013. Image via tokyofashion.com
[youtube https://www.youtube.com/watch?v=8C0K3-XrKtI?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent]

How Do They ‘Spread’ Cuteness and Culture? 

Ambassadors travel throughout the world. They attend fashion meetups, conventions, and hold panels. Singers such as Pamyu even hold concerts.

Youtube has also been a resource where this cute culture can easily be accessed, with the click of a few buttons. Kawaii Pateen, a Youtube channel, features Kawaii Ambassadors. The channel features videos in Japanese, but subtitles help make the channel accessible.

Ambassadors Are not Just In japan. 

Daniela Michel, a Kawaii Ambassador from Mexico. Image via Asianbeat.com
Daniela Michel, a Kawaii Ambassador from Mexico. Image via Asianbeat.com

Fashion model Misako Aoki has been appointing Kawaii Ambassadors from the organization Japanese Lolita Organization. (She specifically focusing on spreading Lolita Fashion). There is an application online available and people across the world  have become Ambassadors , such as Mexican Lolita Daniela Michel Garcia.

To read more information about Kawaii Ambassadors:

Article on Kawaii Ambassador, Garcia.

History of Kawaii Ambassadors

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